Built by people who have sat at the kitchen table.
Carefold was founded in 2024 by a group who'd spent years inside UK home-care agencies — as managers, coordinators, carers, and family. The starting point wasn't a market gap; it was the Tuesday morning before a CQC visit.
We started Carefold for the same reason most company founders won't admit: we'd seen, very personally, what bad software does to good care. One of us had spent a year coordinating live-in care for a parent through a tangle of paper folders, WhatsApp groups, and an off-the-shelf rota tool that kept losing visits. One of us had been a Registered Manager rebuilding a CQC evidence file at 11pm on a Sunday. One of us had been a carer with a paper MAR sheet at the doorstep and a phone that didn't work in the kitchen.
The home-care software we'd used wasn't bad in the way bad software usually is. It was bad in a more specific way: it had been built years before the standards stack — DSCR, DSPT, DTAC, the Single Assessment Framework, DCB0129 — caught up with what UK regulators now expect of digital social care. Compliance had been bolted on, course by certificate. Outcomes had been retrofitted into care plans. Prediction was nowhere.
That meant doing some things that wouldn't have made sense five years ago. Temporal versioning on every record. Outcomes as first-class data. A predictive layer at launch, not a roadmap promise. A family portal that doesn't charge per family member. An eMAR designed around NICE NG67, not around what the existing systems already did. A clinical safety case for the predictive layer, written before the model went near a tenant's data.
We're a UK company. We host in the UK. Our team is in London and our weekly product call has a Registered Manager in it. The product is named after what care does when it works: it folds in.
Carefold launched its pilot programme in late 2025. Twelve agencies are now live. The plan is general availability in late 2026, with every module shipping together — no phased rollout, no feature gates by tier. Launch density is the strategy.
Six things we won't compromise on.
Internal commitments we make to each other and to the agencies who put their records into our product.
The record always wins.
When a design decision pits operational convenience against the defensibility of the record, the record wins. We have rejected several "nice-to-haves" because they would have weakened the audit trail.
Prediction explains itself.
Every Pulse output cites its reasoning. We never ship a model whose decisions we can't account for at a manager's desk, in a sentence, with the signals it used and the weights it gave them.
Families are not a revenue lever.
Home is included in every plan, with unlimited family recipients. We have lost a six-figure quote because we wouldn't price-gate it. We will keep losing those quotes.
Carers come second-to-none in our UI work.
Move gets the same design attention as Helm. The carer at the doorstep is the most important user in the system, and the system that treats them that way is the one that gets adopted.
The honest comparison.
Our compare page tells the truth where competitors do something better. We update it when they ship. It's a longer page than the marketing playbook recommends.
Slow is smooth, smooth is fast.
We ship every module at launch. We do not ship features to a roadmap; we ship them when they're ready to be inspected. We say no to things, often, in writing, with reasons.
A small team. A specific brief.
A few people on the team. The full directory lives in Helm — and so do their ECM logs, supervision notes, and on-call rotations.
Pippa Hollis
Former Registered Manager, ten years in domiciliary care. Wrote Carefold's first care-plan spec on a napkin.
Tom Lin
Built the temporal-versioning prototype that became Carefold's foundation. Previously at a UK NHS-facing SaaS company.
Anil Ghosh
RGN, clinical safety officer (DCB0129), built our outcomes engine alongside two pilot RMs.
Dr A. Faulkner
GP, clinical safety case for Helm, Move, Pulse. Sits on our weekly safety review.
Jess Marshall
Was a coordinator at a 240-client agency. Now runs onboarding and the pilot reference network.
Sami Karim
Designed Move. Spent the first three months riding along with carers in five different agencies.
Rosa Munoz
ML and ops background. Owns Pulse's model lifecycle and the bias-monitoring posture.
Daniel Tran
ISO 27001 lead. Wrote the runbooks we follow at 3am.
Building something to last.
If you work at a UK home-care agency and you've got opinions about what software should do for you, we'd like to hear them.